Behind a Billion Screens: What Television Tells Us About Modern India

: Nalin Mehta
: Hardcover
: 9789351364603
: 9351364607
: 21 Apr, 2015
: Harpercollins
: Harpercollins
Add book to BookBag

Share this Book!

Price Result
Store Name Availability Price Shipping Total COD Go to Store
24 hours 489 0 489
Book Summary
What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation? Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful, but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks - politicians, corporations, real-estate tycoons - and tells us why this matters. Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions, but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.
Goodreads Reviews
Click to Read Reviews
You may also like below books
  • India on Television
    by Nalin Mehta
    Expand
  • The Content Trap:  A Strategist's G...
    by Bharat Anand
    Expand
  • More News Is Good News: 25 Years of ...
    by NDTV
    Expand
  • Network18: The Audacious Story of a ...
    by Indira Kannan
    Expand
  • Network18
    by Indira Kannan
    Expand
  • Network18
    by Indira Kannan
    Expand
  • Age Of Anger: A History of the Prese...
    by Pankaj Mishra
    Expand
  • Network18: The Audacious Story of a ...
    by Indira Kannan
    Expand
  • Network18
    by Indira Kannan
    Expand
  • The Z Factor: My Journey as the Wron...
    by Subhash Chandra
    Expand
  • Indian News Media: From Observer to ...
    by Usha M Rodrigues
    Expand
  • Storm the Norm: Untold Stories of 20...
    by Anisha Motwani
    Expand
  • Channeling Cultures: Television Stud...
    by Biswarup Sen
    Expand
  • Complex Analysis Joensuu 1987 Procee...
    by
    Expand