Amul's India: 50 Years of Amul Advertising

: Da Cunha Communications
: Paperback
: 9789351369783
: 9351369781
: 26 Apr, 2015
: Collins Business
: Collins Business
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Book Summary

Amul’s India: 50 years of Amul advertising is a book which celebrates journey of every Indian with The sweet little Amul girl in Polka dotted dress. Amul advertisement campaign is a history in itself as two or more generations have grown up seeing Amul girl with blushing red cheeks, hair in pony tail and polka dot dress. The book is a comprehensive collection of the journey of Amul along with the journey of all citizens of India in her history of last 5 decades .

Amul advertisements have been one of the most creative advertisement campaigns in Indian history. Each one of us have waited and wondered at some point of time as to what will be the next one liner which will tickle our hearts and soul. Satirical approach of Amul creative team on the latest political, social or economic issues of the country is something which is appreciated by all. This book is a compilation of all those one liners in a chronological order.

Through this book, one can revisit all the important social, economic and political issues of the country by the date of their occurrences. In short, this book is a compilation of Indian history of 50 years in the most satirical yet humorous form. Cherry on the top is the company of the polka dot girl who has maintained the innocence of the campaign during the entire journey. Her presence portrays some of the most serious issues on a lighter and humorous note and gives a good laugh to the reader.

Latest topics ranging from NaMo phenomenon to women safety and women empowerment have been included in the book in the form of essays and one liners. Thought provoking content from intellectual writers and funny one liner by witty writers has been celebrated well in the book. This book not only touches great heights in satire and humour regarding various issues in the country but it also has a lot of thought provoking and patriotic content for the reader. Amul hoardings have been cherished by people growing up in the last fifty years and that legacy is preserved well in the book.

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